In the 1930’s, Ehrhardt Koch’s son (founder of new era) , Harold noticed the demand for the fashion cap fading, while professional baseball was growing in popularity. It was then, The company embarked on a new business venture by bringing a new item in the marketplace - the baseball cap. The first N.E professional baseball cap was produced in 1934 for the Cleveland Indians’ uniforms.
In the 90’s innovators like the legendary Spike Lee brought the fitted hat to the streets.
It’s bigger than sports!
We present you our first release, jumping into the world of fitted caps. Part of the second installment of the SNEAK Vs SNEAK collection.